Challenge

Feature delivery slowed because catalog rules, account permissions, and integrations were tightly coupled.

Solution

We introduced module boundaries, cached read models, event-driven sync jobs, and a blue-green deployment path.

Impact

Engineering teams regained independent release paths while the storefront stayed fast under campaign traffic.

Stack and services

  • Custom platform engineering
  • Cloud architecture and DevOps
  • Symfony
  • Doctrine ORM
  • HTTP cache
  • Nginx
  • CDN

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